Thank you for the link and I checked the Digimarc website too which has a SourceAudio case study report. It is far more sophisticated than I would have thought! It is actually a carrier signal over the actual audio and you can do it by yourself at anytime if you wish - by adding a Digimarc Barcode to any file, even pictures.
A noval data carrier that encodes data in a media in ways that are generally [sic!] imperceptible to people, permitting the carrier to be repeated many times over the surface of the Enhanced media. it delivers unprecedented ease of use, reliablility, and efficiency in identifying the media due to massive methematical and graphicl redundancy.
Yes, it is indeed "interwoven in the fabric of the audio files" and even for me as MP3 "fan", I think that's very disgusting. "Generally imperceptible" means they alter the files and apparently add errors and artifacts to it sometimes, I mean, "Generally", eh? I assumed they just use "unnecessary" bandwidth to store data (20-24 kHz and embedd data there). They also offer this for JPGs and said you can crop it down to about 256x256 pixel and it'd be still intact, so I guess they had the option of lowpass filtering in mind for audio too. But then, they also say thave it interwoven into lossy encodings and that appears to be reliable.
0.2 seconds to detect so many information is strangely fast. I am highly interested of how that really works though, I would not be surprised if there is just a combination of shenanigans going on of different things here, but they are obviously very vague about it. But yes, if they add such a big junk of information directly into the payload, these files are not lossless anymore indeed.
SourceAudio Detect, powered by Digimarc, does this without distorting the original audio file. In fact, tests with longtime pro sound, recording and mastering engineers, all confirmed the code was inaudible.
[Digimarc.com]
This could mean anything. id3 tags (of your FLAC and MP3) do not alter it too as it's not within the payload as the tags are seperated from the actual music data. But they indirectly claim this is embedded in the payload, and by that, it is altering the audio.
In general, I'd stay away from that. However, and here is the big deal, I still wonder how that really works. I do understand that, if you record your own music today and give it to SourceAudio for distribution, they will "brainwash" it with tags and blockchain digital barcodes and whatnot. I do get that. Of course if a random station is playing your song but you received €0 so far, they just took it and you get reports just like Youtube content ID matches. But for existing music? Apparently still fingerprinting which is comparably unreliable. And you have to opt-in.
The monitoring and reporting platform inaudibly embeds a digital code from Digimarc in tracks uploaded to SourceAudio’s cloud-based music database by clients that have opted into the program.
[Digimarc.com]
In the end, it could be everything. I am just intrigued that with 0.2 seconds of playback over radio, they get all the information. That is... just strangely fast in my opinion.
However, when reading about the image watermarking, they admit it can go poof - they call that "survivability":
Image Compression
A digital watermark, in most cases, will survive image compression, but the survival is dependent on
several factors. Lossless compression, such as with PNG, LZW, StuffIt™ and .ZIP formats, does not affect
the survival of a digital watermark because no image data is sacrificed to create the compressed version.
Lossy compression methods such as JPEG or indexed color formats actually remove image data in order to
decrease file size; this can affect a digital watermark’s durability.
So for being "interwoven", it can be actually be made unreliable or completely destroyed. They use an almost invisible "change" to the image in order to plaster their watermark shit all over it, almost like a dog with invisible pee that can be smelled by other dogs...
I do get the importance of watermarking as I read through some forums where musicians said they lose out on so much money. I often thought about my favourite composers making extremely high-quality music, press the CD, comission cover art and maybe two licensees actually pay for it? But man, these people are obsessive and I think you can overdo it. Normally, people want to rip out any kind of DRM out of their pirated files, but if it becomes too obnoxious, people won't enjoy it. Did it help the music industry about CDs? Did it help that BluRays are a pain in the ass to rip even for your legal rights (personal backup copy)? iTunes says you are not allowed to remove DRM, but I did, because I have the legal right of a "platform-independent backup copy", and making it "platform independet" means to rip all "Apple, Inc." out of it. You can even purchase DRM remover legally, but they still added a higher bar, smirking: "Go ahead then", basically denying your legal rights...
I mean, imagine you record a track from the radio and it has this Digimarc jizz all over it as it apparently survives everything like a cockroach. Sorry, f*ck off. You got your rights and money from the broadcast station, so get your s*hit off it, thanks. Would you want it, pirate or legit user or not? I sure would not! Thankfully, my collection is mostly made of CD rips and LP recordings, but the newly added digital releases might have Digimarc all over it. They were apparently already getting active in 2018, but the acceptance of Digimarc wasn't great back then ... I heard they also have ASCAP and BMI and all the right performers on board, so the newly released music might be "infected". In itself not a problem as you don't broadcast, but still, to close up my post:
No, it is NOT lossless anymore!